single-project

R Heatrick LTD: “Project 50”

A 50th Anniversary Tribute on Wheels
Essence

R Heatrick LTD: “Project 50”

This project was a unique opportunity to design a truly special vehicle for R Heatrick LTD, commemorating their 50th anniversary in the industry. The result? “V80 RHL”, a Scania R650 Highline transformed into a moving tribute to the company’s history and legacy.

The Design:

The truck features an updated airbrushed livery with bespoke 50th anniversary logos. But the real showstopper is the cab, adorned with airbrushed images depicting the company’s journey, including a portrait of founder Robert Heatrick. This design aimed to capture the essence of R Heatrick LTD, showcasing their growth and achievements over five decades.

From Concept to Reality:

The project began as a digital design, meticulously crafted to incorporate the client’s vision. Six months later, witnessing the design come to life on the actual truck was incredibly rewarding. The skill and artistry of the painters involved brought the vision to reality, exceeding all expectations.

This project demonstrates the power of design to tell a story and celebrate milestones. It was great to contribute to such a significant tribute for R Heatrick LTD.