single-project

R Heatrick LTD: “The 141”

A Retro Livery for a Vintage Scania
Essence

R Heatrick LTD: “The 141”

This project involved designing a livery for R Heatrick LTD’s vintage Scania 141 that would authentically reflect the company’s branding during the era of the truck. The challenge was to create a design that felt both nostalgic and timeless, incorporating subtle details that would enhance the truck’s classic aesthetic.

The Design:

The livery features a carefully chosen color palette and typography that evoke the design trends of the period. Simple yet impactful graphics and logos were used to create a clean and balanced look. Close attention was paid to small details like pin-striping and font choices to ensure historical accuracy and visual appeal.

A Subtle Transformation:

The final result is a livery that seamlessly blends with the truck’s vintage charm. While the design is subtle, the carefully considered details elevate the truck’s overall appearance, creating a sense of nostalgia and showcasing the company’s heritage.

This project demonstrates the power of design to bridge the past and present. It was a pleasure to contribute to the preservation of this classic vehicle and celebrate R Heatrick LTD’s history.